Create a Winning Product Strategy Part 2: 5 Steps explored through SCMP
In the previous article, we assessed the current state (Step 1) and engage in informal dialogue with key stakeholders (Step 2) to establish a shared reality of the product and business. This shared reality serves as the foundation for crafting a product strategy that is deeply rooted in the needs, expectations, and insights of key stakeholders.
In this article, I will delve into the best practices for clarifying core objectives with top management and for identifying key metrics that will inform your strategy with empirical evidence.
Step 3: Clarify Core Objectives
Clarifying core objectives with top management is essential in developing a product strategy that aligns with the company’s overarching goals. Without this alignment, the strategy might fail to secure necessary resources and support, leading to a potential misalignment with the company’s vision and impacting the product’s market success.
To navigate this process successfully, it’s vital to approach these discussions with an open mind and effectively convey insights from the ground to identify any potential discrepancies. It’s important to avoid turning these interactions into debates. Instead, aim to strike a delicate balance between informing and persuading to achieve alignment. This…
